By Signe is a Danish sustainable fashion brand leading the way with a totally transparent design process, creating honest and minimalist easywear. All materials are sourced with sustainability in mind from the very beginning. The style is unapologetically stylish and raw, it has that sort of inherent class you find in Paris but with simple and sophisticated minimalism from Denmark.
The AW17 collection pictured here in RE-VISION is inspired by the "words and poetry of young writers, lovers and artists, looking for natural beauty and honesty in psychical and mental places".The collection has a very clear balance between oversized and slim silhouettes, complimented by clean cuts and the brand’s Nordic aesthetics. The materials used are in this collection are natural, organic and beautifully soft. The colour palette highlights the Scandinavian minimalism and subversive elegance with pale light and earthy colours inspired by Paris in the fall.
The aim for the founder is for the brand to be as transparent as possible meaning at ‘By Signe’ the entire design process from creative designing to production and finishing is gathered under one roof in Denmark. This allows the brand to have full control of everything throughout the entire process. The style of in-house production ensures absolute ethical security in a
healthy and safe environment to consumers and employees. When the brand is going through the point of selecting materials they strive for all fabrics to be organic and certified by The Global Organic Textile Standard (GOTS) which is the world's leading processing standard for textiles made from organic fibres.
The brand works with an absolute minimum-waste cutting, where inevitable cutouts are used for lingerie for the season of AW17. This foresight is something we are seeing more and more in fashion brands. Putting this much thought into the cut of material can save on tonnes of wasted fabric a year. The brand also save resources in other ways by assuring all printed assets are made from recycled paper. Aligned with the company’s vision, the collection holds the values of a natural woman living within a modern culture journeying through environmental changes.